I’m intrigued by the potential of the “Long Tail”: the idea that small subcultures can take on great importance through the power of the Internet. This startup takes the idea of the “Long Tail” quite literally; providing the furry subculture with what are, quite literally, long tails!
My fund has invested in this company as part of our socially conscious effort to support companies catering to underserved communities. After all, what minority group could be more underserved than the oft-ridiculed, misunderstood Furry community?
EDIT 7/7/2016: The founders of Furrify have decided to promote their product and drive additional customer engagement with colorful, unique t-shirts. Take a look at Teepublic, and show how Furrified your life is!